When businessman Christian Rossi and his wife Silvia decided to turn the Richard J Brown brand into an advanced denim company in 2014, they had to literally invent a bicycle. Reinventing jeans sounds like an impossible task, but Richard J Brown managed to do it. The brand owners made a bet on comfort and started by studying the functional and tactile properties of materials. To them, not only the appearance was important, but also the feeling of wearing jeans on the body. Many fabrics had to be specially manufactured to achieve the desired quality. Richard J Brown jeans are based on Italian and Japanese denim fabrics made with cotton, but one touch is enough to understand that there is something more in them. In many models, cotton is mixed with cashmere and silk and, although at first glance the jeans seem to be just like all the other ones, it is worth putting them on to feel the difference. They are unusually soft, and their inner seams are lined with cotton trim and are not felt on the skin while walking. According to the owners, they treat their jeans like sartorial trousers. Every detail in them, including studs, patches and buttons was carefully thought out. The back pockets of Richard J Brown jeans are decorated with stitches made by hand which match the suede or leather patch with a stamped or metallic logo. The Sartale store presents a full line of Richard J Brown jeans in a wide range of sizes.